Few companies miss out on redesigning the logo: it is an essential step in the life of your brand. We tell you everything!
Are you wondering about your logo and whether it is necessary to redesign your visual identity? We will explain everything to you !
But first of all, it is important to understand why your brand logo is important. The logo will complete and solidify your professional identity.
Your unique logo allows you to attract attention , develops a feeling of reliability and credibility . It is an element of differentiation that contributes to the creation of your brand personality .
It simply allows you to be recognized and identified and plays an essential role in the formation of your brand image. To learn more about this topic, you can read our article: Why is branding important?
The logo represents your brand and it is an essential element, but then why start redesigning it? Explanations.
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Why Start Redesigning The Logo?
Before explaining the why and how, let’s lay the foundations. Redesign: what is it?
The aim of the redesign is to modernize the company’s graphic charter so that it is in line with current trends. Two possibilities are available to you with a total overhaul , a complete change of look to make a fresh start, or the evolution of your image with the graphic adjustment of your identity.
When we talk about identity redesign, this does not only involve your logo but also all the communication elements that revolve around it. Namely: print communication supports (stationery, business cards, brochures, sales brochures, signage) but also your web communication supports (website, social networks, Google My Business, etc.)
Does this scare you, are you anxious at the idea of seeing your identity change? Don’t panic, get started with complete peace of mind! We explain why it is important to make adjustments or completely change your identity.
Why Overhaul Your Visual Identity?
Over the years, your business evolves and the products and services you offer change. Choosing to evolve your visual identity proves that you are not frozen in time, that you accept changes, that your activity is evolving and living.
Redesigning your logo may seem intimidating (we get it) and may be the least of your priorities.
Engaging in change and instilling a new dynamic has always had positive repercussions. Before explaining to you how to redesign your visual identity, let’s talk about the benefits this can bring you.
New logo for a new adventure
Evolution is good! A good logo can have a major impact on the success of your business. Refining and adjusting your logo over time is inevitable to adapt to changes in your business, but also to market developments and communication trends.
An aging logo can sometimes convey an erroneous or distorted image of your company, and that’s when it’s high time to evolve it to take a new turn and start a new adventure.
This is an opportunity to breathe new life into your brand, but also to show and prove to your target audience how you have evolved and how you position yourself on the market.
Refresh your image
Change to refresh your image and infuse a new spirit.
The important thing here is to have a consistent and memorable logo with a unique graphic appearance.
Having a logo in line with the values that you support and defend.
Your visual identity plays an important role in the communication strategy of your structure. It is essential that it is in line with your values so as not to create inconsistency, misunderstanding or confusion on the part of your target.
Having a logo that matches your current or future marketing strategy.
An adequacy and consistency that will allow you to strengthen your presence and your visibility in your sector and more generally in the market.
Having a logo and brand image that fits perfectly with the dynamics of the market in which you position yourself.
The realities, expectations, demands in your sector of activity today are not those of yesterday and will not be those of tomorrow either. This is why adapting your image to market developments is imperative. Here, we are not talking about reviewing your entire strategy, but simply about proving that you are a dynamic, modern, and evolving brand. Knowing how to evolve also represents a guarantee of credibility.
Change to increase the commitment of your target and especially your employees by creating a feeling of belonging , differentiation and pride in your brand.
A little last one for the road: Provoke a powerful PR stunt
Arouse the interest of your customers. Change makes people talk. And that is inevitably your goal! Let us talk about you, your brand, your values, your activity, your products. By changing your identity, you arouse curiosity and attract potential customers .
Now that you are familiar with the benefits that can be generated by redesigning your identity. When is the right time to get started?
When To Get Started?
Not easy to know when to start? To know when is the right time to make adjustments to your logo, look below at these few indicators.
Growing your business
Are you now offering new services, a new range of products, are you thinking about a whole new strategy, is your business growing? Maybe it’s time to make a little change.
Have your values or mission changed?
Do you find that your brand personality does not match your logo? That it has evolved over time and is different from its beginnings?
New competitors
The years go by and competitors gradually establish themselves, and you realize that one of them is starting to overshadow you?
Keep your place or gain market places by daring to change! Show your current customers that you are a modern, dynamic company that adapts to trends. You will attract even more new customers.
Your target has changed
Is your target evolving, expanding? Changing your logo can be a solution to seduce and attract your new target. Be careful not to scare away your customers! You must be able to subtly create a link with your new target audience, while maintaining that with your current clientele.
Outdated and Obsolete Logo
This is the simplest and most important indicator. Do you no longer like your logo, do you find it outdated and obsolete? It’s high time to bring it up to date. A bit of fresh air, some pep in terms of aesthetics and design, will do it a world of good!
That’s it, are you (almost) ready to get started? Perfect ! We tell you how to do it now!
How To Redesign Your Logo?
Changing your logo is both very exciting but also very stressful. Being afraid that you won’t like it…it’s completely legitimate. This is why it is essential to be supported by communication professionals , particularly graphic designers, in order to create a coherent and adapted graphic universe for your brand.
The watchword: give free rein to creativity and imagination! If you are proud and fulfilled by this new creation, you will generate even more interest among your target audience.
Beyond the marketing and communication strategy, above all you must have a logo that you like and that resembles you. Your tastes, your values, your desires are very important. Your logo will follow you everywhere, on all your communication media, so whatever you like!
