Digitalization

The Digital Medium – The Medium Of The Future

Back in the 1980s, the media landscape was dominated by the Big Medium, television, with a genuinely spectacular penetration into all segments of society. At his side was the press that, with excellent solvency, managed a large part of the audience.

Opposite were the advertising agencies, whose power and bargaining power was weaker than the media.

Over time, audiences have changed, and television is getting older, and young people prefer digital. But in addition, the media landscape has changed radically today due to the growth and convergence of all media to one: the digital medium.

The digital medium emerged as a small-medium that relied on technology to serve advertising in a somewhat different way and, also, with a unique characteristic: everything could be measured. With time, the digital medium has grown unstoppably to become the second medium for advertising investment, and the trend continues to grow.

In addition, it has been achieved that the rest of the media are transforming to apply the same technology as the digital medium. This has a clear consequence: the digital medium brings together the rest of the press. Thus, we have digital media, television, radio, and all of them connected online.

Another characteristic of the digital medium is also unique: it is a multi-device medium. At present, we can establish five types of devices: smartphones, tablets, PC, Connected TV, and Digital Outdoor, and it has been shown that the disposition, attention, and interaction time of the user in each one of them is different.

The two characteristics mentioned, many media in one medium and multi-device, make it possible for us to generate a matrix of digital media that we must know and understand thoroughly to communicate efficiently. It is necessary to create a different advertising message for each type of support. It is not possible to pretend to serve the same banner in a communication medium read from the PC, as in a social network that has been accessed from a Smartphone.

All this and many other things make me firmly convinced that creativity and the media go hand in hand again.

TechReviewsCorner

Tech Reviews Corner is a place where one can find all types of News, Updates, Facts about Technology, Business, Marketing, Gadgets, and Other Softwares & Applications

Recent Posts

Whole life insurance explained: is it the right policy for you?

A whole life insurance policy offers coverage to the concerned policyholder for the entire life,…

2 days ago

Pedrovazpaulo Operations Consulting – A Comprehensive Guide

Pedrovazpaulo is a consulting firm that helps businesses and startups to grow. Nowadays we are…

3 days ago

How Medical Bills Are Handled After An Accident In Phoenix

Accidents can be overwhelming. You're suddenly faced with medical bills and questions about payment. Understanding…

4 days ago

Practical Case Study: Migrate SQL Server to PostgreSQL

This article explores migration of 200GB SQL Server database used in e-commerce application to PostgreSQL…

5 days ago

185.63.2253.200: Everything About This IP Address

In this digital Era IP Address is one of the main components in the internet…

1 week ago

How Remote Support Tools Are Transforming IT Assistance?

Have you ever had a tech issue at the worst possible time? Waiting for IT…

1 week ago