Tag: MARKETING

Artificial Intelligence – The Best Ally To Take Advantage Of The Digital Sales Channel

Artificial intelligence directly affects customer intelligence and therefore can be applied to all businesses, thus making the most of the digital channel and eCommerce. Online commerce has experienced exponential growth in recent times. Specifically, between 2016 and 2019, online purchases grew by 78%. Data that show the importance that the online sales channel has acquired […]

Marketplace And eCommerce: Differences And Advantages

Definitions and differences between Marketplace and eCommerce Translated into analog concepts, eCommerce is the sale of products through a specific point. Instead of a physical store, we are talking about a private website in which a brand shows its offer to pursue compensation with its customers. The marketplace would be the evolution of this logic; […]

How To Recognize A Reputable Online Marketing Agency

More reach, more leads, better branding: This is what many online marketing agencies promise. But which agency can keep the promise and which dubious agency should you steer clear of? To find out whether an agency can really keep what it promises, you should have a certain basic knowledge of the topic. What are SEO, […]

How 5G Will Serve Marketing And Customer Experience

5G is coming soon across the world and, well beyond a formidable technological revolution, it will also bring a new dimension to marketing, allowing brands and companies to reinvent themselves. Through more interactivity, marketers will be able to better target consumers, and the online customer experience will be better.5G will be synonymous with speed, with […]

Artificial Intelligence (AI) In Marketing And Sales

Traditionally, marketing and sales managers make decisions about products, brands, advertising, promotions, prices, and sales channels based on extensive customer knowledge. Will these decisions soon be made by artificial intelligence (AI) machines? Nowadays, artificial intelligence (AI), robotics, and machine learning are already having a significant impact on sales and marketing. The developments are progressing rapidly. […]

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