The Future Of Business With Generation Z
There is no doubt that millennials are currently the public segment that buys and consumes products and services the most. But it is also true that those who make up generation Z will take that place in the market from them in a very few years. From now on, the urgent task of brands is […]
Big Data – The Strategic Ally Of Electronic Commerce
If a company can anticipate what its customers want, why they want it, when they want it, how much they can pay for it, and deliver it satisfactorily, a good part of optimizing the business and maximizing sales has been covered. And with Big Data, this scenario, which may sound idyllic, is possible. The world […]
Small Business Digital Marketing: How to Create a Strategy That Gets Results
Do you want to know how to grow your small business and expand your clientele?The internet has made it easier for small businesses to reach loyal clients. There are 4.66 billion internet users active on a regular basis. If your company is online, you have the opportunity to reach people in different areas of the […]
Keys To Attracting And Retaining Talent From Generation Z
Much was said about millennials. It seemed to be a misunderstood population, so various efforts were directed at understanding what they are like and how they behave. However, now, the leading role is being taken by members of Generation Z, or in other words, those born from 1996 to 2012 (this information may vary depending […]
What Motivates Employees?
If you want capable people to work in your company, you have to offer them much more. They will be motivated by the environment in which they can play in the first league. Their phrases in company materials do not convince them, and the owner must lead by example every day. Given motivation following the […]
5 Ecommerce Metrics You Need to Master to Sell More
Metrics, indicators, KPIs…. The importance of taking them into account to evaluate the performance of our business is constantly reminded, especially if it is an ecommerce. So much so that we may feel overwhelmed and want to measure everything. For this reason, in this post, we will focus on the five most important metrics for […]
4 Ideas To Start A Business In 2022
A new year begins and, despite everything we’ve been through, we can still think about setting up our own business. The online world is becoming more important and present in consumers’ carts, but it is not the only thing that works. Today I want to give you several ideas that you can implement through the […]
Cross-Selling & Up-Selling – what They Are And Why To Use Them For Sale
The cross-selling and up-selling techniques allow every professional reality to achieve significant advantages from every point of view. The benefits can concern customers, who have numerous corporate offers at their disposal, and sellers, who have the opportunity to showcase high-level products and services. Here’s what to do to better manage your sales strategy based on […]
Successful Business Online Presence – How To Take Advantage Of Social Networks?
The world is digital, and everything takes place on social networks, on the web, between communities, reaching users across the globe. Not having a solid presence on social media means missing out on many opportunities, from conversion to reputation to lead nurturing and customer loyalty. The company’s online presence on social networks is not accessible, […]
Communication Strategies – Definition, Types And Real Examples
Communication strategies are a business tool that helps the organization align its overall objectives with a marketing plan. When well planned, they build trust, reinforce corporate culture, and even set priorities. The design of communication strategies must help the organization define, elaborate, and launch its messages by any means and towards all types of interlocutors […]