Today 92% of the population has a mobile phone and marketing departments have taken advantage of the SMS to open a direct line of communication with their customers
Thanks to new technologies and multiple platforms, companies have new opportunities to reach a much broader spectrum, which represents a considerable growth in lead generation and sales.
Mobile marketing or also known as SMS marketing is the automated sending of text messages . Its mission is mainly to communicate offers, promotions, communications, resolve doubts, incidents and alerts.
It is not that looking for clients is an arduous task and requires a huge job. Customers do not come alone, for that reason companies have to go out and look for them and establish lating communication and relationships.
This has caused the development of tools to facilitate this activity. Today 92% of the population has a mobile phone and marketing departments have taken advantage of the SMS to open a direct line of communication with their customers .
Mobile marketing or SMS marketing is a very effective way to interact with customers, but it must be done correctly so as not to fall into spam.
SMS marketing must be carried out under a strategy and following some basic criteria :
In most of the companies they have ample Databases that is why it is necessary that to make mass shipments is to have tools such as Spot Hit, a company specialized in mobile marketing , with an online loyalty / prospecting campaign management platform, dedicated to the companies. Therefore, companies create campaigns to send SMS text messages, email, voice, by letter and can rent prospecting files.
The benefits of SMS marketing for company strategies are numerous and there are already many companies that perceive them in their relationship with customers and in their income statement:
SMS marketing, in addition to providing immediacy with customers, allows us to take advantage of this channel so that the client feels special, taking care of it is a key factor for loyalty .
The objective of the SMS is not limited to sending promotions, this channel can also be used to conduct surveys and ask for customer ratings, thus improving your customer service and experience.
Using SMS marketing is a technique that works, but to be really effective you have to follow a planned strategy and use platforms with a multitude of functionalities that will greatly facilitate the work of the marketing and commercial departments.
For example;
SMS marketing is a perfect complement to email marketing and in a short time you can see the results, especially if you rely on a platform like Spot Hit, which offers, among other features, an easy-to-use interface, advisor at your disposal, Registration without obligation and a free trial.
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