Profitable, effective, and capable of generating leads, SMS Marketing and Email Marketing are two channels of communication with our clients that must be part of our digital strategy with help of email and sms marketing software.
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The use of email as a marketing tool has established itself as one of the most effective strategies in the online environment, characterized by its effectiveness, speed, and versatility. Personalization allows us to have a high degree of interaction with the user. One of the requirements to take into account when making this type of shipment is to ensure that access to the database complies with current legal regulations on data protection.
Among the objectives of email marketing are, among others, attracting new customers, maintaining the existing relationship between customer and brand and increasing their loyalty, informing about new activities, launches, events, etc. planned. In this way, the company will be able to interact directly with its receivers and measure the impact of the action.
Some of the most outstanding benefits that email marketing offers are:
Designing an email marketing strategy
When designing the email marketing strategy, the following steps should be taken into account:
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The SMS Marketing is sending automated text messages to a database that have signed up through your phone number for SMS Receive commercial or transactional information. Among its multiple objectives, the communication of offers, promotions, recommendations, incidents, or alerts stands out.
In addition to the multiple objectives that can be achieved, some of the benefits are:
Good practices when making an SMS Marketing strategy
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