Sports fashion is now having a transformative change. This evolution goes up against age-old gender norms. In this era, inclusivity and diversity are the focus. We must talk about its invasion in various forms. Thus, we need to deal with how gender bias has dug into sports fashion.
This article delves into how gender bias has seeped into the sports fashion field. We will see its effects on sports fashion. We will also discuss why there is an urgent need for gender-fluid collegiate wear. On top of that, we will take you through the steps to select gender-neutral styles. And lastly, we will mention three leading brands with gender-neutral products.
Table of Contents
Even today, the common notion is that sports is all about males. Only a few fields like tennis may have female players. But rest, like racing, swimming, cycling, etc. are not for the fairer sex. Such sex-based norms are seen in the clothing designs for sportswear too. Even marketing tactics show sex bias. Thus, sports fashion is now a mirror to reflect society’s gender norms. Sports brands are selling clothes distinctly for males and females. It has become an apparel world for men versus women.
The field of sports fashion should cheer for athleticism above all. No matter if the player is a man or a woman, they should be promoted. However, inclusivity is lacking in this industry. Some sports brands are going for a binary division in clothing. This sorting-out method fosters the idea of gender norms in sports. Also, the faces of the brands are rarely female athletes. There are always more muscular, more flashy male colleagues on the brand ads.
We can go by the trends. It shows us many sports fashion brands are even going for fashion over functionality. While men have their fitted, cool jerseys, females have skirts to show off their aesthetics. This might lead to sports clothing that fails to fit the diverse body types. Such clothes also do not meet the needs of athletes across all genders.
The biases seen in the sports fashion of old times are awful. This calls for some gender-fluid sportswear to serve the athletes of the new age. Here is why it’s a necessity:
You should opt for a gender-neutral style in sports fashion. But this liberating choice can be quite confusing. Here’s a guide with tips to help you find your own gender-neutral look!
Sports fashion is changing our view of gender norms. Some sports brands have joined hands to shatter such stereotypes. Already, enormous strides have been made in this field. Sustainable clothes with gender fluidity are the need of the hour. Choosing gender-neutral styles is our duty as athletes. You can contribute to the movement against gender bias by going for these outfits.
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