Table of Contents
A company website is, of course, essential for a presence on the Internet. Customers and interested parties should find all necessary information here, Which products or services are offered? How can you be contacted? References also make a good impression. However, you should make sure that the website is attractively designed and at the same time straightforward.
A company website should be optimized for mobile devices. The number of search queries that are made via smartphone or tablet is constantly increasing. At Google, they already make up over 50 per cent.
Potential new customers who do not yet know a company can best find a company using a search engine. With a share of 95 per cent, Google is the most popular. For the website to be as high as possible in the search results, it must be optimized. The best way to do this is to get support – because the better you do in the ranking, the higher the potential for new customers. So use your chance of an optimal display in the search results and start with search engine optimization (SEO) today.
If a company is mainly active in a specific area, you should also rely on regionality for visibility on the Internet. With Google MyBusiness, a company is displayed when searching in the region and the location is shown on a map. So the customer can immediately estimate the distance.
Social media such as Facebook and Instagram are booming. And service providers are also being sought more and more frequently here. Therefore you should use these portals for your own company. Create a company account and report here regularly about news or present current projects with pictures.
It used to be common practice to look for service providers in the print editions of business directories. Today you research online – using the digital counterparts.
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