In a conversation about digitization and new technologies, words come up that are completely unknown to you. You may have heard other words, but you don’t know the exact meaning. So that you always have a clear view of the topic of digitization, we explain 11 buzzwords that you should definitely know by 2020! Working […]
When preparing a marketing plan, you can not only take into account the objectives and the times. In this temporary planning, it is also very important that you take into account what are the useful and practical tools that can help you improve the results from their use. In this article, we present some of […]
The true value of information is the reading and understanding of the data that have a meaning for the project that is linked to that reality. Currently, businesses invest in their online positioning to continue advancing in this objective that strengthens the digital image. The excess of data requires an order that provides a structure […]
Big change in Facebook’s advertising world: The social network of Mark Zuckerberg combines its Facebook power editor and the advertising manager in one new tool: the updated advertising manager. For a few days now, there has been a new tool in Facebook’s advertising world – the updated ad manager. This new tool is intended to […]
Influencer marketing is considered one of the most important new movement in online marketing. The term originated primarily in connection with the Instagram platform. The word describes quite well what this type of marketing is about. What exactly it is and how you can use it for your own marketing is discussed in more detail […]
The Google Chrome browser has been very popular for years. He is the absolute number one and has no serious competition at the moment. Firefox is still one of the worst rivals, and in the future, this may also apply to the Microsoft Edge with Chrome base. At the end of July 2019, the browser […]
Technology alters people’s lives and, therefore, it is also changing businesses and how they focus on certain areas of their activity. Businesses have more means than ever to understand their customers’ needs and, in the same way, customers have more information on hand than ever. That’s why companies try to offer an engaging and helpful […]
There are many types of wearable devices. In fact, each time we have new connected devices that help us measure many things in our daily lives, especially our data. These devices interact with our bodies directly or indirectly, to collect data with which to elaborate useful information for the user. We can count from sports […]
Experts capture all their professional experience in Crisis Marketing, new opportunities after COVID-19, a book that seeks to help companies make this way out of the crisis easier. Without magic recipes (that do not exist), applying their own methodology and common sense to a new context. Context and analysis, learn from mistakes The objective of […]
“Content is king!” This maxim applies, even more, today when it comes to successfully placing a website in the search engines and attracting as many visitors as possible to the page. But content, i.e. content, does not only consist of good texts and appealing pictures. Web development also plays an essential role in creating the […]
