Trends in social networks are a basic aspect that you must take into account in your social media strategy. By following these trends, you make sure you are up to date with the vast majority of users and not lag behind in terms of your competition. And is that the use of social networks by […]
What is the SCAMPER technique? SCAMPER is an acronym that represents the words: Substitute, Combine, Adapt, Modify, Put in other uses, Delete, and Reorganize. This technique is very common to innovate, while for positioning on the Internet it is very useful in creating content. Often times, the SEO copywriter or copywriter goes through a creative […]
E-commerce Also known as electronic commerce, it is all the actions of sale of goods, services, or products carried out in an electronic medium and through the use of the network. The operation is carried out entirely by electronic means, without the need for physical contact between the buyer and the seller. This has numerous […]
Use of company data to facilitate precise decision-making within it by knowing its operation and its strengths and weaknesses, thus supporting business decisions. It has a clear strategic focus and is destined to gain a favorable advantage over competitors. The smart tool uses an information system made up of data extracted from production data, company […]
Term coined by John Sviokla that defines the site on the Internet where they carry out interactions trade between different companies. It is also the place where apps for mobile devices are marketed and purchased. In short, it is the place in the network where commercial actions are carried out, just as in the market […]
Increasingly, companies are aware of the value that the use of real-time analytics brings to their businesses, which is why Big Data technology is increasingly present in the business fabric. We are in the perfect moment to exploit this technology that offers great analysis capabilities. Accumulating and analyzing historical data is essential for the further […]
The Internet of Things is already a reality. It is no longer possible to speak of the future when one refers to this concept since there are many companies that, after having carried out digital transformation, are already using IoT to their benefit in multiple departments, with marketing and sales being the that have been […]
The coronavirus makes it difficult to maintain production chains that require personal presence in groups. Augmented Reality could greatly advance virtual work in the next few years. But is remote work conceivable in engineering? While video conferencing with distant colleagues is now almost part of everyday life, there are still many analog workflows in engineering. […]
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Companies have to consider a variety of things in order to survive and succeed in the market. This also includes advertising. There are more than enough reasons to advertise. Advertising can, for example, raise awareness, increase sales, and help to stand out from the competition. Online advertising plays a prominent role in times of digitization. […]
