Like a yo-yo, Bitcoin appears in the media every few months, makes a few headlines, and then disappears, only to reappear sometime later when the price changes significantly again. Only a few know really extensive information about the cryptocurrency, which has been around for over ten years and which had to go through some highs […]
The availability and processing of data is an important part of day-to-day business for digitized companies. All applications, from personnel management software to online shops, are connected to databases and feed their processes from their stocks. If database queries take too long, the applications that access them also stutter. This also affects users and customers […]
The provision of software as a service is becoming increasingly important for many companies. In a post, Here we explain the most important reasons for using SaaS solutions. Software plays an increasingly important role in many everyday products – such as the car and the camera. Companies that recognize and take this to heart can […]
Normally, when we talk about this skill blog, they are always technological. However, sometimes non-technological skills are what, in the medium and long term, can give us a competitive advantage. This implies the job of the IT proficient is advancing to incorporate the capacity to coordinate the developing innovation requests that cover overall divisions in […]
Traditionally, marketing and sales managers make decisions about products, brands, advertising, promotions, prices, and sales channels based on extensive customer knowledge. Will these decisions soon be made by artificial intelligence (AI) machines? Nowadays, artificial intelligence (AI), robotics, and machine learning are already having a significant impact on sales and marketing. The developments are progressing rapidly. […]
When it comes to running a small business, simple is the name of the game. Not only do you not have the resources of a large company at your disposal for complex and high-budget marketing efforts, but you also don’t have the time to manage business-boosting projects of that caliber. It is far better to […]
The use of Big Data will allow eCommerce to improve decision-making, control of operational processes, and understanding of customers, as well as a reduction in costs. A correct use of Big Data is a fundamental tool to grow an eCommerce channel. And, in order to manage the large amount of data available and to be […]
Combining optimal security and stability with the flexibility and agility that the market demands through innovative solutions and services is the key for SMEs to boost their growth after the crisis caused by the COVID-19 pandemic. They must also do so under the premise of immediacy and transparency, in an environment in which Smart Technologies […]
Whatsapp is the most used instant messaging tool in the world on a personal level. In just 11 years it has been running, it has managed to exceed one billion users. Its power is such that through its platform more than 42,000 million messages are sent daily, a figure that its creators surely had not […]
When designing the Marketing strategy of a company it is essential to know our target audience in-depth, as well as their behavior and their preferences and habits when purchasing a product or service. If we have not determined the type of user that is the focus of the business, the sales and customer service strategies […]
