INFLUENCER MARKETING – IS IT A SIMPLE FAD OR REAL STRATEGY?

INFLUENCERS, TRENDSETTERS, OPINION LEADERS … SO MANY TERMS THAT FLOURISH ON THE WEB TO DESIGNATE THE ACTORS OF A GROWING STRATEGY: INFLUENCER MARKETING. SO JUST A FAD OR A REAL IMPACT ON THE PURCHASING BEHAVIOR OF CONSUMERS? DECRYPTION. In the beginning, there were affiliate and sponsorship programs which, initiated 20 years earlier, were real levers […]

Ignorance Is No Excuse – Why it’s More Important Than Ever To Have Visibility Into Your Business’s Data

We are living in an increasingly digital world. A realm where more and more of our critical information is stored on the web. A society where the sum total of someone’s life is just a few hacks away. In light of this, it’s baffling that so many businesses don’t have visibility into their data. If […]

How 5G Will Serve Marketing And Customer Experience

5G is coming soon across the world and, well beyond a formidable technological revolution, it will also bring a new dimension to marketing, allowing brands and companies to reinvent themselves. Through more interactivity, marketers will be able to better target consumers, and the online customer experience will be better.5G will be synonymous with speed, with […]

How To Have A Good Presence On Social Networks?

Today, it is becoming nearly impossible for a business of any size to attract more customers and make more sales without a good social media presence. In fact, there are currently no less than 2.23 billion users on Facebook, 1 billion on Instagram, and 335 million on Twitter. Thousands of additional people could become your […]

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