INFLUENCERS, TRENDSETTERS, OPINION LEADERS … SO MANY TERMS THAT FLOURISH ON THE WEB TO DESIGNATE THE ACTORS OF A GROWING STRATEGY: INFLUENCER MARKETING. SO JUST A FAD OR A REAL IMPACT ON THE PURCHASING BEHAVIOR OF CONSUMERS? DECRYPTION. In the beginning, there were affiliate and sponsorship programs which, initiated 20 years earlier, were real levers […]
We are living in an increasingly digital world. A realm where more and more of our critical information is stored on the web. A society where the sum total of someone’s life is just a few hacks away. In light of this, it’s baffling that so many businesses don’t have visibility into their data. If […]
THE IOT IS GROWING RAPIDLY, DISRUPTING THE TRADITIONAL ECONOMY AND THE USES OF INDIVIDUALS, PARTICULARLY THOSE OF COMPANIES AND TERRITORIES. ACCORDING TO IDC, GLOBAL INVESTMENT IN IOT DEPLOYMENTS IS EXPECTED TO REACH $ 800 BILLION BY THE END OF 2020. A RECENT STUDY BY THE NEMERTES RESEARCH GROUP AND LAST MONTH’S MOBILITY FOR BUSINESS TRADE […]
If you want to see your business sitting pretty at the top of its industry one day, you need to ensure that your employees are operating in a highly optimized fashion on a day-to-day basis. Once everybody gets on board with your mission and starts pulling in the same direction, you’ll be sure to see […]
5G is coming soon across the world and, well beyond a formidable technological revolution, it will also bring a new dimension to marketing, allowing brands and companies to reinvent themselves. Through more interactivity, marketers will be able to better target consumers, and the online customer experience will be better.5G will be synonymous with speed, with […]
Today, it is becoming nearly impossible for a business of any size to attract more customers and make more sales without a good social media presence. In fact, there are currently no less than 2.23 billion users on Facebook, 1 billion on Instagram, and 335 million on Twitter. Thousands of additional people could become your […]
Techreviewscorner, the leading social Tech platform, released a detailed report on Trends in Social Media during the Second Quarter of 2020. This document shows the latest trends in digital marketing, as well as changes in paid advertising, as brands around the world adapt to the pandemic. The report’s main findings, based on second-quarter data, include […]
The appearance of the hybrid employee or ending face-to-faceism are some of the changes that are closest to taking place.The situation we have experienced has disrupted all the plans and forecasts made and has completely changed the labor and economic system. Those organizations that saw the implementation of measures such as teleworking or time flexibility […]
You or one of your customers already have numerous visitors in the online shop and only a small fraction of them shop there? Then I would like to give you some valuable tips for improving your conversion rate (the ratio of visitors to buyers/newsletter registrations etc.) along the way. In addition to SEO and SEA […]
Running a website or blog is not always easy. However, this does not refer to the structure (with regard to the website builder), but to the number of visitors (also called traffic). These do not just come about, you have to do something for them instead. Advertising can of course also be away, but if, […]
