The purchasing process has changed. It doesn’t matter if you are a B2C or B2B manufacturer; your potential buyers are going to spend significant time in their purchase decision process researching you online before considering contacting you. The reality is that 88 percent of consumers begin their purchase process online. A significant portion of B2B buyers’ purchase-related activity (27 percent) involves doing their own research online.
The use of digital marketing has multiple benefits in promoting your B2B business: return on investment is easier to measure with digital campaigns, a good online experience can radically differentiate your company from the competition, and effective digital marketing campaigns can quickly boost the generation of new leads.
Below, we show you some digital marketing formulas manufacturers can use to stand out in such a competitive market.
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Your website is the equivalent of an always-on store, where visitors can view your products and learn more about your business anytime. Not optimizing your website for search engines like Google or Bing is like opening a physical store in an empty city: no one knows it exists, so no one can benefit from your products or services, no matter how good they are.
Getting your website optimized for SEO is like giving your store a privileged location on the Internet, allowing it to give the best of itself.
Some tips to help the SEO of your website:
Content creation is a great way to position your industry company as a thought leader. With regular content posting, your current and potential customers can interact with your website regularly and consider your team as thought leaders in the industry.
Here are some tips for creating great content for manufacturers in the industrial sector :
Content ideas include creating a blog, publishing online guides, developing infographics, or producing short videos. Find out what topics are important to your customers by consulting your sales and customer service team or speaking with your most important customers.
Remember those SEO-friendly keywords I mentioned earlier? Be sure to incorporate them into your content.
Social media platforms are, for many companies, very valuable places to make valuable contacts, including for companies in the industrial sector. An effective social media strategy requires dedication to posting the right content on the right channels. You can also use social media to connect directly with your customers and answer their questions.
Some tips for managing your social media accounts:
Email marketing is a valuable tool in any digital marketing strategy: it can convert subscribers to the company’s content into satisfied customers. It is one of the digital marketing tools with which you will obtain the best ROI.
You must be careful with the recipients you are addressing, the subject lines, and the content you are writing, even when you launch the campaigns.
Some tips for writing successful email marketing campaigns :
Digital advertising opportunities can also add value to your business, helping you reach potential customers where they already are: on search engines or social media. In a competitive industry, you can use Google Search Ads to get ahead of your competition so that your product or business appears at the top of search results. Or you can advertise on social networks to reach customers who spend part of their time on them.
Tips to get started with your Paid Media campaigns
The right marketing technology often backs a strong digital industry marketing strategy. You don’t need all the tools in the world, but you will need some tools to help you create, launch, and track your campaigns. Evaluate the needs and objectives of your campaigns and combine them with the tools that best suit your team.
Tips for finding the right marketing tools:
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