The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years.
This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its suppliers on Google and increase its purchases.
This essential and accentuated change during the period in which commercial networks could not visit customers leads B2B companies to make a series of changes in their ways of selling, and digital is imposed.
Based on several projects we have worked on in B2B Ecommerce, we can point out that they are fundamentally focusing on:
And the most important of all … Establishing specific 3-year B2B Ecommerce digital strategies contemplating the following items:
Do we need to develop an Ecommerce strategy to grow in the B2B sector?
Changes are taking place very quickly, and the way the buyer persona in the B2B sector purchases has changed … we have competitors who are doing their homework and implementing strategies similar to those we have mentioned … It is essential to focus our digital and Ecommerce strategy as soon as possible.
Also Read: Inbound Marketing & Account-Based Marketing – The Winning Strategies of B2B?
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