Corporate Culture In Transition

How Can Companies Increase Their Sustainability?

Is the corporate culture changing? Looking into the future is a mystery. What matters, in the end, has become an important question. Many of the previous management tools no longer work in times of crisis. Entrepreneurs are vital in the face of new challenges. With the change, however, most of them will be able to do it. The sustainability of companies is under scrutiny. A change in corporate culture is inevitable for many.

Why Is Corporate Culture Changing?

The change in a company’s culture is based on its future viability. This gives rise to an essential question: How future-proof is our company? Many entrepreneurs will undoubtedly have asked themselves this question more frequently in recent months. After many years of an upswing, the annual growth years have become a matter for many. The knowledge of the success parameters has receded into the background. When success has become a matter of course, there is always a danger that understanding the causes will be forgotten. Companies depend on suppliers, customers, cheap raw materials, and wages abroad.

Who Will Be Successful In The Future? Who Succeeds In Changing the Corporate Culture?

With the onset of the corona pandemic, the war in Ukraine, and the consequences, this changed abruptly. Some truths that may not have been so obvious until now have shown with great clarity where companies stand. There will be winners and losers, and everyone agrees. But who will belong to which group? Which company will still be successful in a few years? Which decisions must be made now, in the present, or for the future?

It’s No Longer About Goals, it’s About Skills.

In the future, it will no longer be primarily about achieving goals. Instead, it is about acquiring skills. Sustainability is one of the top priorities. What characterizes a sustainable company?

What Characterizes A Sustainable Company?

The company follows a clear vision with a picture of the future and knows what it must be able to do in the future. Driving innovations, strengthening autonomy, showing a willingness to change, integrating sustainability into all company processes, and increasing attractiveness for employees are some of the essential skills of a sustainable company.

It also has a high degree of resilience, i.e., resistance in crises. Crises should not be avoided. It’s about recognizing them early on, adapting to them, and quickly returning to a stable state.

These are the decisive characteristics of the change in corporate culture.

Change In Corporate Culture Also Means That The Focus Is On People.

In a sustainable company, the people connected to it and their needs are the focus of entrepreneurial decisions. It’s about more than asking what we do to make the company do well. It is also about the question of what we do to ensure that the employees, customers, business partners, suppliers, and everyone involved in the company and the environment are doing well. The tasks for the company result from their expectations.

It’s also about meaningfulness. Managers and employees need to shape the company in a meaningful way. They ask, “why.” Companies must be able to provide an answer to this.

Sustainable Companies Are Committed To The Common Good.

Profits from sustainable companies are invested in sustainable corporate development. The company’s impact on the environment is kept to a minimum and is constantly being adjusted. Such a company enjoys a high level of acceptance in its environment and is valued as an employer, business partner, customer, and supplier. It is committed to the good of society and is seen as a role model for others.

A certainly high claim is articulated here. Nevertheless, it is worth working every day to get closer to this situation and in future generations’ interests.