Category: TECHNOLOGY

HOW ARTIFICIAL INTELLIGENCE IS CHANGING COMMUNICATION WITH CUSTOMERS

Dealing with the possibilities that artificial intelligence opens up in communication is currently becoming a must for companies. But many sales, marketing, service, and communication departments are still rather cautious about the new AI technologies. They have to overcome their fear of contact quickly, says Gabriele Horcher. Because not a few representatives of their target […]

INTERNET OF THINGS: SPECIFIC NETWORKS OF CONNECTED OBJECTS

The advance of the Internet of Things and its growth expectations in the coming years requires the creation of specific networks of connected objects. Do you know what these new networks are, why they are essential for the advancement of digital transformation, and what future prospects lie ahead in the immediate future? Discover keys in […]

10 Trends in Social Networks That We Have To Follow In 2020

Trends in social networks are a basic aspect that you must take into account in your social media strategy. By following these trends, you make sure you are up to date with the vast majority of users and not lag behind in terms of your competition. And is that the use of social networks by […]

SCAMPER Technique – How it is useful for positioning on the Internet

What is the SCAMPER technique? SCAMPER is an acronym that represents the words: Substitute, Combine, Adapt, Modify, Put in other uses, Delete, and Reorganize. This technique is very common to innovate, while for positioning on the Internet it is very useful in creating content. Often times, the SEO copywriter or copywriter goes through a creative […]

What is Business Intelligence & Cloud Computing

Use of company data to facilitate precise decision-making within it by knowing its operation and its strengths and weaknesses, thus supporting business decisions. It has a clear strategic focus and is destined to gain a favorable advantage over competitors. The smart tool uses an information system made up of data extracted from production data, company […]

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