Explanatory Methods of Artificial Intelligence In Health
Traditionally, most Artificial Intelligence (AI) methods have been considered black boxes to which we give a series of data, and they return a prediction. However, sometimes it is essential to know why our model is making the decisions it is making. For example, decision-making is a critical point in the medical field since a decision […]
Internet of Things [IoT] – Simple Gadget or The Start of a Revolution?
The race for connected objects will profoundly change business value chains. A new acronym has invaded our social networks: “IoT” for “Internet of Things” (Internet of Things) and all its variations (“Connected objects,” “Quantified self,” “Internet of Everything,” “Cloud of Things,” “Industrial IoT“…). When we talk about the Internet of Things, the examples that immediately […]
Application of Machine Learning in The Company
Machine Learning techniques increasingly prove to be helpful in different businesses and sectors. However, applying them in organizations does not consist of developing and training models but also in a series of previous and subsequent steps related to the definition of the use case and the target. The monitoring, once put into production and associated […]
Ten Cybersecurity Threats That Companies Should Integrate Into Their Compliance Systems
The outbreak of the pandemic caused by Covid-19 and the extreme measures of social restriction derived from it have pushed almost all companies towards teleworking models that, on many occasions, were not previously planned. This forced change has facilitated an extraordinary increase in cybercrime, which has taken advantage of the fact that millions of employees […]
Content Marketing on LinkedIn For Branding and Customer Acquisition
LinkedIn is a strategic marketing channel in B2B communication. But only those who do regular content marketing on the platform will be seen, found and build trust to be booked or sold. But how does successful content marketing on LinkedIn succeed? Find out in this post why you should regularly display content on LinkedIn and […]
Why All Companies Should Embrace the Digital Age
All businesses, no matter what industry they find themselves in, should be embracing the digital age. Digital transformation is wholly vital to the growth and expansion of your business moving forward, and it could offer plenty of benefits to you. Not only can it increase communication between staff and different teams, but it can also […]
Digital Accessibility Of Customers – This Is How You Do It Better
Marketing and the associated strategies have changed noticeably in the past year. A few years ago, cold calling by telephone was still highly functional and reliable to attract customers. Today other methods are leading. In the context of digitization, new strategies and opportunities are constantly developing that you can also use. But how exactly do […]
Chatbots In Digital Marketing Communication
Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]
Instagram Marketing – 5 Tips for SMEs
Dear advance, lateral and further thinkers, How is this for you guys? Time and again, we experience that it is difficult for small and medium-sized companies to assert themselves against the competition. Large companies dominate most industries. Small businesses have to fight for every customer, and it isn’t easy to acquire new customers. Search engine […]
What Is Endomarketing And How Is It Applied In The Company?
Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]