Cyber Distancing – Working Safely From The Home Network
The substantial increase in home offices has blurred the boundaries between work and private life for many employees. If companies do not use virtual desktop technology that separates the employees’ homes from the work environment, data can be at risk. At some companies, the employees’ home networks are equipped with levels of security such as […]
Branding And Performance – An Integrated Strategy
When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values and promises of the brand in the consumer’s mind. Today, I never tire […]
The Digital Medium – The Medium Of The Future
Back in the 1980s, the media landscape was dominated by the Big Medium, television, with a genuinely spectacular penetration into all segments of society. At his side was the press that, with excellent solvency, managed a large part of the audience. Opposite were the advertising agencies, whose power and bargaining power was weaker than the […]
Gmail Ads – Create Your Campaign
Learn about Google Ads ad campaigns to reach your potential customers through email. With Gmail Ads, you can gain visibility at an affordable price, taking advantage of Internet ads. Gmail Ads Gmail Ads are displayed through email, shown at the top of users’ inboxes. Some formats are expandable when you click on the ad, supporting […]
Why Does The Digital Transformation Leader Course Matter?
Since the days of analog, a lot has changed. Everything is or will be digital. These days, it’s impossible to imagine life without access to digital news sources or any industry, be it healthcare, fashion, or anything else. They’ve all been affected by digital transformation. Digital speed is up to five times faster than a […]
Communication Strategies – Definition, Types And Real Examples
Communication strategies are a business tool that helps the organization align its overall objectives with a marketing plan. When well planned, they build trust, reinforce corporate culture, and even set priorities. The design of communication strategies must help the organization define, elaborate, and launch its messages by any means and towards all types of interlocutors […]
Five Tips (Business Plan) To Effectively Ensure Your Start-Up
Have you recently started your own business, or will you embark on this adventure soon? Well done! But… have you thought about your insurance? Protecting your business effectively is just as important as a well-crafted business plan! Discover our five tips for making the right choices. Integrate Your Insurance Into Your Business Plan Talking about […]
Optimization Of The Communication And Marketing Plan
Social networks are a channel to consider in the communication and marketing plan. These media allow the company to get closer to the audience and better understand the customers and what they think of the brand and its products. Before planning the steps to follow in corporate communication and investing in advertising, it may be […]
The Top Myths Of IoT Security
Conventional approaches to cybersecurity focus on one fundamental concept: protecting every device insight to keep hackers, attackers, and thieves away. However, this concept is outdated in a highly networked world in which many sensors, devices, and systems supply each other with data. The Internet of Things is growing, and IDC predicts 41.6 billion connected IoT […]
Five Essential Actions To Develop A Good B2B Ecommerce Strategy
The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]