The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
What Is A Customer Database?
In the era of Big Data and the evolution of commercial solicitations, companies need to improve their communication strategy with their customers. It all starts with a quality customer database. More than a simple address book, it plays a significant role in implementing an effective marketing strategy. Here are the essential points to know about […]
Two-Factor Authentication – Opportunity Or Risk?
Double is not automatically better: conscientious handling your data is the be-all and end-all. Two-factor authentication ( 2FA ) is a “strong customer authentication” measure that checks whether an electronic payment transaction is legitimately made. The 2FA consists of a first factor for the identity of a user, which consists of a username and password, […]
Proofing Your Work Online: Tips and Tricks
Proofing your work online can be a great way to catch errors and ensure that your design looks its best before submitting it to a client or publication. You can also use online proofing to get feedback from other designers and get a second opinion on your work.In this article, we will discuss the benefits […]
Agility In Large Companies
How software is developed, operated, and used is increasingly changing companies. Ideas reserved for start-ups just a few years ago are increasingly finding their way into established large companies. To produce software faster and faster, not only the organization of a company but also the systems have to be changed. Many companies still think about […]
Promote Your Business On a Small Budget Through Content Creation
Are you looking to develop your business with the internet, but you don’t have the means to launch advertising campaigns and don’t have the expertise of a marketing team? Creating content on the internet can be a compelling way to get your business off the ground with little money. And contrary to popular belief, you […]
Reducing The Complexity Of 5G Networks
After a slow start, the implementation processes of AI-in-5G platforms are picking up speed. The company aims to provide customers and partners with new applications and services as quickly as possible so that the introduction of AI in companies can succeed in 2022. Why private 5G networks have only been rolled out slowly so far […]
Monetization Approaches For The IoT
There are many concepts and ideas for promoting digital offerings. The companies that use the IoT for their solutions are correspondingly numerous. But long-term success also requires concrete monetization approaches. More and more companies are using IoT to network their products to establish new digital offers and services on the market or to increase the […]
Blockchain Success – Blockchain Technology On The Rise
In the past year, the hype surrounding blockchain technology has increased significantly. The constantly increasing awareness of the blockchain process is due to the high demand in the field of cryptocurrencies such as Bitcoin, Ethereum & Co. In today’s article we will explain what blockchain technology is all about, give an overview of how it […]
Affiliate Marketing – But Why?
Affiliate marketing as a sales strategy, but why? Affiliate marketing is more than the cooperation between a seller and a website operator on the Internet. In this cooperation, the seller can use links to place his product as an advertising opportunity on the website operator’s website and thus generate clicks and sales figures. What Is […]