Category: TECHNOLOGY

Why Cybersecurity Needs Ethical Hacking

External experts, so-called ethical hackers or white hats, can carry out penetration tests to put the vulnerability of a company’s IT to the test. But many organizations shy away from the effort and expense—six arguments favour penetration testing. Many companies have recognized the importance of cyber security. In principle, any company can now become the […]

How Artificial Intelligence Helps Measure Creative Effectiveness in Marketing

An ad’s “creative impact” used to be too subjective to measure. Creative effectiveness and its impact on ads used to be too subjective to measure. But modern Artificial Intelligence solutions -AI- now allow us to analyze the creativity of brands effectively. [Insert local spokesperson] from Meta explores how AI tools can help marketers develop more […]

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