Category: TECHNOLOGY

Four Factors For The Success Of The Digital Transformation Process

Disruptive IT technologies have radically changed the way we gather and share information. Today, companies in all industries face the challenge of adapting their business models to digital change to better meet the requirements of their highly connected customers. Cloud computing, big data, and mobile services are already used in many places as individual measures. […]

The Omnipresence Of Marketing – Marketing And Interpersonal Relationships

Marketing is much more than (knowing) selling. And when we talk about marketing, people tend to think about all three things: advertising, brands, and products. But what if marketing is embodied in practically everything around us? What if marketing and interpersonal relationships are related? In this article, I will show you a different point of […]

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