Tools To Manage a Successful E-Commerce
There is a market of 30 billion dollars that grows every year, with a trend that will continue at least in the medium term: electronic commerce or e-commerce. The Covid-19 pandemic boosted this business model between 2019 and 2020. The trend continued in 2022. In the case of the United States, the world’s leading economy, […]
What Is Marketing Automation?
It is impossible to make a company known or promote its products and services without going through qualified marketers who master new digital methods. By trying to find advanced techniques to avoid specific repetitive but necessary tasks, these professionals now have recourse to a sector in its own right: marketing automation. Definition Automation is an […]
Seven Out-Of-The-Box Pricing Strategies Used By The Pros. Marketing
Adapt Your Prices According To The Competition Align or Determine An Optimal Gap To set the right price, we can refer to the costs of competitors’ products. A company may seek to align, or, on the contrary, determined an optimal price difference concerning its competitors. When should you seek to align your prices? When the […]
TIKTOK AS A GREAT MARKETING OPPORTUNITY IN 2022
The organic reach of TikTok is unparalleled in comparison with other social networking platforms. Add to that the fact that most brands on this platform don’t even have a profile, and what you’re looking at is a huge opportunity to expand the reach of your business and increase your social media audience. The promotion of […]
What Is Branding – And Why Is It Essential To Implement It In Your Business
In such a competitive world, being able to sell and get customers is no longer enough for the survival of our business. It is essential to build loyalty and create lasting long-term relationships. This article will discover to what extent it is necessary and some basic strategies to start doing it. A fact that, although […]
Finding Employees – A Guide For Founders And Startups
PERSONNEL MARKETING Today, skilled workers benefit from a labor market that offers employees excellent opportunities through globalization and digitization. Anyone looking for a new job today is indeed spoiled for choice in many sectors and can hardly save himself from offers. The decisive factor for you is how you present yourself with your corporate management […]
The Live Video Should Be Part of Your Marketing Strategy For These Reasons.
What Is The Difference Between Live Video Streaming And Video-on-Demand From a Marketer’s Perspective? The most important difference between live videos and video on demand is the time availability. A video that is always available entices many users to watch it later – “when there is time for it.” Except that there is seldom more […]
How To Be Visible To Search Engines
SEO or search engine optimization is not yet fully integrated into many companies. Often there is no strategy behind it, which means that companies only attract a few relevant visitors to their websites via search engines. So how do a good relationship with Google and other search engines work, and why is search engine optimization […]
Seven Tips For Successful Video Content Marketing In 2022
Media consumption behavior has changed significantly in recent years. While print media used to be the source of information, the Internet age brought about new possibilities for distributing information and content, and social networks have reinforced this. Here, you can find out why you should rely on video content as an online marketing manager and […]
The Tech That Your Business Needs to Succeed: Three Essential Things
You are likely to find that a business that doesn’t have a good cloud-based system (or even a cloud at all) is just setting itself up to fail. You will also find that a business with poor communication or communication software that doesn’t suit the needs of the business is putting itself in exactly the […]