The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
Promote Your Business On a Small Budget Through Content Creation
Are you looking to develop your business with the internet, but you don’t have the means to launch advertising campaigns and don’t have the expertise of a marketing team? Creating content on the internet can be a compelling way to get your business off the ground with little money. And contrary to popular belief, you […]
Affiliate Marketing – But Why?
Affiliate marketing as a sales strategy, but why? Affiliate marketing is more than the cooperation between a seller and a website operator on the Internet. In this cooperation, the seller can use links to place his product as an advertising opportunity on the website operator’s website and thus generate clicks and sales figures. What Is […]
Five Tips To Improve The Efficiency Of Your Sales Teams
Identifying the motivating factors of your team is essential for the company’s productivity. Take off your turnover and increase your performance. Discover our five tips to gather around your employees ready to surpass themselves for more significant commercial objectives! Data Analysis The data analysis is divided into three parts. The first concerns all the data […]
Six Ways To Get Your Customers To Sign a Sales Contract
Increasing its turnover and sustaining its activities are complex tasks if customers refuse to sign its contracts. The solution? Adopt the right strategy to convince them. Determine Customer Requirements A successful sale starts with setting customer expectations. For this, it is best to avoid telephone exchanges. The conversation risks being cut short by various constraints […]
Tools To Manage a Successful E-Commerce
There is a market of 30 billion dollars that grows every year, with a trend that will continue at least in the medium term: electronic commerce or e-commerce. The Covid-19 pandemic boosted this business model between 2019 and 2020. The trend continued in 2022. In the case of the United States, the world’s leading economy, […]
What Is Marketing Automation?
It is impossible to make a company known or promote its products and services without going through qualified marketers who master new digital methods. By trying to find advanced techniques to avoid specific repetitive but necessary tasks, these professionals now have recourse to a sector in its own right: marketing automation. Definition Automation is an […]
Seven Out-Of-The-Box Pricing Strategies Used By The Pros. Marketing
Adapt Your Prices According To The Competition Align or Determine An Optimal Gap To set the right price, we can refer to the costs of competitors’ products. A company may seek to align, or, on the contrary, determined an optimal price difference concerning its competitors. When should you seek to align your prices? When the […]
TIKTOK AS A GREAT MARKETING OPPORTUNITY IN 2022
The organic reach of TikTok is unparalleled in comparison with other social networking platforms. Add to that the fact that most brands on this platform don’t even have a profile, and what you’re looking at is a huge opportunity to expand the reach of your business and increase your social media audience. The promotion of […]
What Is Branding – And Why Is It Essential To Implement It In Your Business
In such a competitive world, being able to sell and get customers is no longer enough for the survival of our business. It is essential to build loyalty and create lasting long-term relationships. This article will discover to what extent it is necessary and some basic strategies to start doing it. A fact that, although […]