Category: MARKETING

The Omnipresence Of Marketing – Marketing And Interpersonal Relationships

Marketing is much more than (knowing) selling. And when we talk about marketing, people tend to think about all three things: advertising, brands, and products. But what if marketing is embodied in practically everything around us? What if marketing and interpersonal relationships are related? In this article, I will show you a different point of […]

How Blockchain Technology Will Change Logistics Forever

The word “blockchain” has become quite common since it’s introduction in 2008. After being initially embraced by the tech community, it has now caught the attention of businesses across industries including finance, healthcare, manufacturing and even logistics. In essence, this distributed ledger system allows secure transactions without third parties or intermediaries. In this article I […]

How Artificial Intelligence Helps Measure Creative Effectiveness in Marketing

An ad’s “creative impact” used to be too subjective to measure. Creative effectiveness and its impact on ads used to be too subjective to measure. But modern Artificial Intelligence solutions -AI- now allow us to analyze the creativity of brands effectively. [Insert local spokesperson] from Meta explores how AI tools can help marketers develop more […]

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