Category: MARKETING

Aligning Strategies for Success: Comparing Marketing Funnel vs Sales Funnel

The business world is teeming with industry-specific terminologies that seem similar but have distinct roles. Two such terms in the marketing and sales realm are “marketing funnel” and “sales funnel.” These terms denote sequences or stages intended to lead potential customers toward making a purchase. This article thoroughly explores each funnel, their primary differences, and […]

Developing A Content Strategy: Helpful Tips To Get You Started

Approaching content marketing strategically saves you a lot of work. But what does a good content strategy look like? We have compiled the most important tips – and show which stages of the process are almost always neglected. What Makes a Content Strategy? Most companies need help to grow successfully with content marketing. But that’s […]

Mobile Content Marketing – How To Create Content For Smartphones

Smartphone users predominate on most websites. You also have to consider this in content marketing. In this article, you will learn what mobile content marketing can look like – and what is essential when producing smartphone content. That’s What Mobile Content Marketing Is All About Around 80 percent of internet users are now mobile. Their […]

Back To Top