Category: MARKETING

Lead Generation – This Strategy Helps You To Get More Leads

Only some approaches offer B2B and B2C companies more opportunities than digital lead generation. Customers exchange their email addresses for information and added value. In this article, we will show you how you can generate leads – and give you a concrete strategy for implementation. What Is Lead Generation? Lead generation means acquiring leads, i.e. […]

Why Does Your Business Need Retail Analytics?

The practice of gathering information from different aspects of a retail chain, such as planning, pricing, marketing and sales, is known as retail analytics. Data gathering is meant to improve business strategy by obtaining insights on the performance of top-selling products, customer behavior and marketing efficacy. Retail analytics can provide information about customer experiences, advertising […]

Aligning Strategies for Success: Comparing Marketing Funnel vs Sales Funnel

The business world is teeming with industry-specific terminologies that seem similar but have distinct roles. Two such terms in the marketing and sales realm are “marketing funnel” and “sales funnel.” These terms denote sequences or stages intended to lead potential customers toward making a purchase. This article thoroughly explores each funnel, their primary differences, and […]

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