Five Essential Actions To Develop A Good B2B Ecommerce Strategy
The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]
Benefits of SEO Services for Law Firms
SEO, or search engine optimization, is an essential process for allowing your business to stand out from your competitors online, increase organic website traffic, and connect your attorneys with new potential clients. In recent years, marketing for the digital landscape has quickly overtaken more traditional advertising efforts, particularly for small businesses. An agency that specializes […]
Offline Marketing – Integrate It Into Your Online Strategy
Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]
Why Do I Need An Influencer Agency?
Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]
Operational Marketing – Responsibilities and Challenges
The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]
Outsource Purchases In Company – 7 Reasons To Do It
Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting for this solution will allow you to spend less on essential supplies and services for your company’s day-to-day life. In the end, it is about achieving strategic advantages that allow us to compete more effectively […]
E-commerce – 7 Trends To Watch Closely In 2022
Conversational commerce, the growing weight of social networks, the hybridization of retail… Focus on seven trends that will impact e-commerce in the months to come. Two thousand twenty-one is finally coming to an end, and the time is ideal for analyzing what is looming for the year to come! This year, many companies have disrupted […]
Email Remains An Important Channel For Brands
Among the main lessons of this survey, we note that, even in 2021, email remains a popular communication channel for consumers and one of the most effective when following certain good practices … Email Remains a Channel Not To Be Overlooked One of the main lessons of the study is the importance given to email […]
Why In This Christmas Campaign IT Tools Will Be Even More Important
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products – or starting pre-purchase research – at earlier and earlier dates. The context of the last two years has accelerated this trend. Last year, Christmas consumers wanted to make their purchases earlier to avoid going […]
Keys To Increase Sales At Christmas
2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve. This year, consumers have been far-sighted, and many have advanced their purchases. However, the high point of Christmas shopping continues to be from the days before the holidays until January 6.COVID-19 has caused logistical problems […]