Branding And Performance – An Integrated Strategy
When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values and promises of the brand in the consumer’s mind. Today, I never tire […]
A Review of the Digital Marketing Industry
Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon. According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]
Benefits of SEO Services for Law Firms
SEO, or search engine optimization, is an essential process for allowing your business to stand out from your competitors online, increase organic website traffic, and connect your attorneys with new potential clients. In recent years, marketing for the digital landscape has quickly overtaken more traditional advertising efforts, particularly for small businesses. An agency that specializes […]
Offline Marketing – Integrate It Into Your Online Strategy
Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]
KEYS TO IMPROVING ORGANIC REACH ON INSTAGRAM IN 2022
Can you remember the world before Instagram, Facebook and other social networks? After a long effort, you may not be able to, or it is very fuzzy memories that come back to your memory. Those fuzzy years are behind us; Today, it is possible to see how social media is at the center of most […]
11 Powerful Tactics For Writing Clickable Headlines
You will be surprised, but statistically, 8 out of 10 people read headlines, only two of them open the link itself. This is why it is so important to put in a lot of effort to create a headline that can grab the attention of your audience and induce them to take action, whether it […]
Five Digital Marketing Strategies To Launch Your Product
The launch of a product to the market can be a vital event for a company. Done right, it can be the beginning of a beautiful relationship, but it can be a fiasco if done wrong. Whether it is a physical or digital product or a service that we will launch, we must be aware […]
What Is The Role of Animated Videos In Content Marketing?
Content marketing, online marketing, inbound marketing, etc. are the commonly used buzzwords that many marketers use to boost their brand visibility and increase sales. Here one thing you might note is that content is the only activity based on all the marketing strategies. Suppose you are unable to create extraordinary and appealing content. In that […]
A Guide on Creating Deep Links
Competition between apps has made it complicated to get visibility on search engines. A deep link is one-way businesses can tap into email, text, and social media users. Here is an outline of deep links and how to use them to drive traffic and improve the user’s experience. What is a Deep Link? A deep […]
Is SEO Marketing Dead? 3 Ways to Leverage It in the Digital Marketing Era
Whether or not SEO is “dead” has been on the minds of many marketing professionals. One of SEO’s most popular myths is that ROI (return on investment) is hard to come by, but this is simply not true. As digital marketing grows and innovates, some people mistakenly assume that SEO is a dated strategy in […]