How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries.
The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use of digital channels and automate marketing processes to establish successful marketing solutions for online sales.
The survey was carried out with around a hundred specialists and decision-makers from marketing, sales, CRM and IT from B2B companies. The results of the study were published in the Marketing Automation Report 2021.
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Many B2B companies focus on marketing automation to optimize marketing and sales processes, social media marketing and digital awareness generation. Most B2B companies (78 per cent) have recognized the advantages of a marketing automation solution, are planning or implementing the implementation or have even completed it.
Through marketing automation, B2B companies hope to increase their lead generation, make their lead nurturing more targeted, and create transparency about their marketing activities or make them measurable. Performance plays an essential role for them. Analytics and reporting are classified as very important. But this shows deficits in the skills of the employees. It is, therefore, all the more likely that B2B companies will plan to exploit all potential in this area this year.
Also Read: Use Of Display Marketing And Programmatic Advertising
To solve the increasing challenges in marketing, marketing managers rely on increasing media budgets to expand awareness (generation of attention) via digital channels (e.g. social media, SEO, SEA) and modern content formats (video, online -Events etc.).
You involve the entire organization or all experts in the content production or get external support. The majority of the experts questioned have recognized the relevance of lead management and intensify the collaboration between Marketing & Sales.
These processes and the automation of marketing are technically supported by the introduction of marketing technologies and integrated systems (CRM, Marketing Automation) and the qualification of employees and the expansion of resources.
With this proven digital strategy and the online sales system, you gain a booster for your business for B2B customer acquisition! This means that you have significantly less stress in acquiring customers, employees and partners. Because you continuously gain new inquiries online through the compelling mix of measures of premium positioning, content marketing and social selling on LinkedIn. LinkedIn Marketing and Sales is a booster to B2B business success!
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